Marketing in a recession
A recession can be good for business! Many companies will be reducing their spend on marketing if not pulling the plug completely – this is precisely the right opportunity for competitive businesses to step in and take an increased market share. An article posted on the Business Scene website gives some good tips about the fundamentals of marketing whether in a recession or not.
E-mail marketing can be a more cost-effective way of staying in touch with customers and potential customers – our newsletters of Nov 2008 and Jun 2009 provide some hints and tips about issuing your own newlsetters.
If you would like some help in getting started contact us on 0845 3454794 or email enquiry@clarihon.co.uk.