As opposed to slow & loose (and unreliable) rather than fast & loose.
Apart from corporates or specialised businesses, company web sites are usually hosted by a third-party. We offer some insight into the types of home your web site could have – and some of the pros and cons associated.
When we became part of 50 Degrees Marketing it was natural that we developed the web site that would showcase our services. We naturally chose WordPress as the Content Management System (CMS) and framework for the site so that any of us could easily edit it. It needed a look and design that reflected the 50DM ‘brand’. Mark Lawson is our principal Designer and has collaborated closely with us with the development of the look and feel of 50DM so it made sense for us to ask him to create the design for the web site.
There are very many factors that go into the ranking Google gives to a website, but one very important factor is having good, quality content that will attract users to your site. This is over and above the usual information about what a company does, sells and where it is located. Having additional material in the form of reports, videos, technical guides, webinars etc. that is unique to you and your business will help build your brand equity and attract more traffic to your site.
Clarihon has now formed a collective with two other businesses and recently launched 50 Degrees Marketing which offers the full range of marketing services but without the overhead costs of most agencies. The three businesses operate in complementary areas and share the same strong business ethics. They want you, their clients, to succeed and so by working together they will ensure that you will get maximum benefit from the services they provide.
