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Your website is a key asset for your business and often the first contact a potential client will have with you. As mentioned in another blog article you need to make your site stand out in a marketplace where many of the offerings look the same. A good way to do this is to ‘add something extra’ – in other words you provide extra information which will encourage your visitors to delve deeper, revisit and ultimately choose you as their supplier.
What attracts you to a particular website? Is it the design, the way it’s written, its unique offering, something else – or more likely a couple of these in combination?
Now put yourself in the shoes of someone browsing your website – why should they dig deeper into your site and choose you as their supplier? Below are a few pointers to get your website standing out from the crowd.
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As we’ve already mentioned, at its simplest, a web site can be just an on-line business card.
But it can be used for so much more!
Assuming that you have control over your web site and ready access, it could be easy to add a whole host of reasons beyond simple information for people to visit:
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Are you the sort of person that likes to do most things yourself, rather than pay someone to do it for you? Is your budget VERY tight for your new web site?
Well, it may not be as difficult as you think for you to get a decent web site up and running.
All you need is some web space, a domain name and an easy way to build a web site.
Unless you happen to be a part-time Web Designer, there are two ways to go about this.
Whilst ‘made to measure’ and custom-built are the ideal, not everyone has the budget (or the need) for a unique, top-flight web site.
Suppose that you’re a new business selling regular, mainstream products or services to normal, run-of-the-mill customers. Do you really need to spend thousands on a new web site? Maybe it’s worthwhile but for most, it’s not necessary. So why not save a bit of money and go for a ‘middle of the range’ web site?
