Hints & Tips no. 2
In the article What is a blog? we made reference to search engines (Google, Yahoo etc.) adding more weight to their ranking of your site with the addition of a blog.
Factors that seem to have some bearing on this are:
- blogs are written in a conversational style with each posting relating to a single topic which is likely to be rich in keywords and phrases
- blogs can be set up so that the page name is the title of the blog posting which is something search engines like
- many blogs use a template supplied with the programme so the code is “clean” and well structured
- there are usually plenty of links with blogs – another aspect that search engines take into account
- blogs usually have a simple structure in terms of the pages so it’s easy for them to be explored and indexed by search engines
If you’ve thought about adding a blog to your site but not sure where to start then why not give us a call today on 01579 342360.
