Hints & Tips no. 1
When you review the material on your web site, look at it from the point of view of a prospective client or customer.
They’ll be wanting to know what’s in it for them to look over your web site. They might be:
1) wanting to buy a product or service
2) looking for information – articles, white papers or just snippets
3) assessing your credibility and level of professionalism
4) looking for a myriad of other reasons
If it’s 1) then you’ll want to make sure your service or product list and pricing is up to date.
If it’s 2) then you’ll want to make sure that you’ve got quality, relevant information there.
If it’s 3) then you’ll want to make sure that the site looks professional, modern and error-free.
If it’s 4) then, well you’d better be a mind reader!
