If you operate or sell on a local basis, Google has a facility to help you.
It’s possible (in fact desirable!) for any business to add an entry via Google places. This means that it might appear on a map displayed on the page in a Google search should some one type in a search query for you product or service and include your village/town/city/county. It will appear for sure if someone types this kind of search whilst in Google maps.
Fundamental to getting your site ranked/ranking well on Google, you need to ensure that your site conforms to good web practices and is as ‘Google friendly’ as possible.
Without getting into a lot of ‘technobabble’ some of the basic essentials are:
- your web site should be well structured with a good hierarchy and internal links between pages
- the behind the scenes elements such as page title, description, image tags are all in sync with the subject of the page
- web content should be unique on every page
- including a site map
If you’ve ever wondered what goes on at your web site between the enquiry e-mails and calls that you get (you DO get enquiries from your web site don’t you?) then there’s a simple way to find out.
Google provide a free facility called Analytics. It allows you to collect and view the statistics on various things about your web site. For example, you can see how many people visit it over a given time period, how they arrive at your web site, what pages they arrive at and what pages they view. You can also see what page(s) they tend to view before leaving the site. If you’re running an e-commerce site and the page most people leave from is the shopping basket then you have a problem!
More people use Google for searching on the web in the UK than any other Search Engine. Some put its level of online searches as 70-80%.
Searching on Google though can be much more productive if you go beyond simply typing in your search word or words.
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MIH Centre are leading innovation consultants to major businesses that need to develop new products or services.
The company was started by Tim Nicol, an ex-senior manager in marketing at Mars/Masterfoods. He saw first-hand the difficulties many large companies have with the creation and further development of products and services. They have now helped businesses around the world including BP, Diageo, Nestle, Sony and many other household names.
