In This Issue
Seasonal thoughts
Is your business visible in cyberspace?
Featured client
The lighter side
Quick Links
The Business League
Actnow - Broadband for Cornwall
Federation of Small Businesses
Business link Devon & Cornwall
Bizhelp24 for Small Businesses
Smallbusiness.co.uk
Startups.co.uk
Smallbiz

Useful tidbits

Would you like to see UK holidays in your Outlook Calendar? See here. For a blank calendar for your wall in Outlook, see here.

Do you back up your data regularly? If not you might end up like some business in Sheffield...

Almost 20% of people don't use Internet Explorer to browse the Internet and less than 10% of people these days have 'small' screens. The Thecounter.com for more details.

Do you want to take credit card payments via your web site but not sure who to use? PayPal now process credit card payments for registered account holders.

We bought ourselves a new portable PC over a year ago and we're very happy with it. Acer always do well in comparative tests and are worth a look.

More 'tidbits' next time.......
Seasonal thoughts

Has your business been successful this year? Have you reached the targets you set yourself last year (You did set them didn't you?). Has your business allowed you to live comfortably - or at least at a level where you don't need to worry about your income on a daily basis?

If yes, I'm delighted. Business can be tough and lonely - whether you're starting out or running a well-established company. Maybe you're ready to take a breather and reflect on your success and happiness. In addition, given the season, perhaps it's time to spread a little cheer and goodwill? That might be through staff bonuses, helping your local Chamber with the town Xmas lights or just playing carols in your office, shop or factory.

If you've had a very good year or are in the mood to spread a little extra goodwill, take a look at World Vision's Alternative Gifts catalogue. They're presents with a difference!

In case you were wondering why I've used 'Xmas' and 'Season's Greetings' etc, it's because I'm a Humanist.

Humanists don't believe in God - but we do believe strongly in living our lives in an ethical and moral way. I enjoy Xmas as much as the next person and don't have any problems giving presents, dressing up trees and even singing carols. As long as people get together, especially families, and celebrate kindness and giving it seems A Good Thing to me.

What ever your religion and beliefs, I hope you enjoy the season with whatever celebrations and traditions seem right.

Nigel

Clarihon provide a full range of online marketing services including web sites and hosting, e-mail, newsletters and domain names.

We get a lot of our business from personal referrals so if you know of anyone who might benefit from our services, please forward it on.
Join Our Mailing List
Dear reader,

Welcome to the Xmas 2007 edition of our newsletter. We bring you Season's Greetings and wish you a prosperous New Year.

Our aim is to provide you with useful hints and tips to help you use the Internet more effectively for your business. If there's a topic you'd like to see covered in a future edition, please let us know.

This edition contains some seasonal items. Future editions will contain more serious/business/useful/boring content (please delete as appropriate).

You're receiving this because you've either done business with us in the past or met us at the various networking events and breakfasts we've attended. If you don't want to receive it in the future, please use the unsubscribe link at the top.

Best wishes,

Nigel & Pam Day, Directors, Clarihon Web Services
Visibility in 'cyberspace'

If you have a web site purely as an adjunct to your business card, you can skip this article.

The vast majority of business owners want their web site to bring them more business, even if this isn't its main purpose. In this case, how will 'new business'  find you?

Many people looking for a business or service like yours will search for you on the Internet using Google, Yahoo etc - the Search Engines.

How well does your site rank on these Search Engines? Research shows that if you're not on the first two or three pages of any search results, the majority of searchers won't see you.

It's important to know the terms that people who need/want your products & services type in when they search. The words you think they'll use might not be the terms that people actually use. Luckily there are tools available to determine this. Some are free, others relatively expensive.

So how can you ensure that you're near the top on Google etc for your chosen search terms? It may not be as difficult as you think......

We heard recently that around 80% of Internet searches in the UK are done using Google so we'll use it as an example.

All Search Engines index individual pages of a web site and not the site as a whole. Consequently each page can be 'tuned' for different search terms.

By tweaking the visible text in your web pages and some of the invisible components you can make it more obvious to Google what your pages are about - your chosen search terms.

We moved down to Liskeard in Cornwall just over 18 months ago. Recently we decided it was time to make sure we were found by people looking for a local web design company. Initially we've focussed on Web design Liskeard and Web site design Liskeard but we're also working on Cornwall too.

Simply by tweaking a couple of pages on our site, from nowhere, we're now no. 1 on Google for both terms (and website design Liskeard too!).

In an article that we'll be posting on our web site early in the New Year, we'll give you some guidelines on how to do this for your site - or what to tell your tame 'webbie'!

In the meantime, if you'd like some help making your web site more visible, drop us a line at enquiries@clarihon.co.uk  or call us on 01579-342360.
Featured client

An example of Safesite products in actionSafesite South West sell and hire building and construction site safety equipment. This means a lot more than just scaffolding!

Although the company was started just over a year ago, Andrew Sims and Adrian Bedford have established Safesite South West as THE place to go for modular and standard scaffolding equipment, towers, barriers and a host of other safety equipment.

Conveniently located on the Moorswater industrial estate on the Liskeard By-pass (between Plumbase and Bradfords) they're keen to ensure that their customers get great service.

If you're having work done on your business or home and you're based in Cornwall or Devon, give them a call on 01579-347500 or see their web site at www.safesite-sw.co.uk
The lighter side....

Why the Little Angel is at the top of the Christmas Tree

 ...
On Christmas Eve Santa Claus was getting ready for his annual trip.  As he pulled his favorite pair of red pants on, they ripped.  So, he had to take them off and put on another pair, which was a bit too tight.  He then went to check on the rest of the preparations. 

The elves were on strike.  The reindeer had shin-splints.  At this point, Santa was really hacked off.  He went into the kitchen for a glass of wine, and the bottle was empty.  Now he was really mad. 

All of sudden, there was a knock at the door.  Santa, in his angry state, ignored it.  There was another knock.  Santa was in no mood for all of this. When the knock came again, Santa--filled with rage--threw open the door. 

Standing there was a little angel who said, "Hi Santa!  What do you want me to do with this Christmas Tree?"

If you've found this newsletter useful, enjoyable even, think how your customers might appreciate one from you.

Clarihon can help with any or all of the design, writing and distribution.

Contact us now to start turning contacts into prospects, prospects into customers and good customers into great ones.