Clarihon Newsletter

Having trouble reading this email? Click here for the web version

www.clarihon.co.uk · (01579) 342360 / 0845 345 4794 · nigel.day@clarihon.co.uk

Issue 24(v2)
February 2011

Dear Nigel, welcome to our Newsletter,

How to communicate profitably - Part 2

Hopefully you've already read part 1 of this issue. This is the 'pretty version' of the newsletter, which unfortunately fails in the most recent versions of Outlook.

The content is the same as Part 1, just the look is different. This demonstrates 2 things - just how fancy newsletters CAN look and that if you want it to be read easily by virtually all of your subscribers you need to aim for the lowest commin denominator. We've shown that it's still possible to make it attractive.

Why use newsletters

Businesses use newsletters to establish or nurture the good feelings and impression that people have about your business. You’re seen as helpful, a source of information and perhaps even an expert in your field. From that base you can push gently for more sales by reminding your readers what you do and why they might want to use you. Special or time-limited offers usually work well too – always provided that the rest of the newsletter is informative, useful or amusing of course!

Read the full article 'Why use newsletters'

Newsletters - creating & editing

So, you’ve decided to create and send out an electronic newsletter. Where do you start?
The first place to start is with someone who can send out multiple newsletters for you – not by using Outlook, Gmail or any other PC or web-based e-mail client.

Read the full article 'Newsletters - creating & editing'

Newsletters - building the address list

The guideline is that you should only send a mass e-mail (and that’s what an electronic newsletter is) to people who have signed up to receive it or given you permission to send such communications to them.

Read the full article 'Newsletters - building the address list'

Who reads my newsletter?

The bigger and better e-mailing companies provide tracking tools for e-mails and from these it’s usually possible to see how many newsletters were delivered and how many were rejected (undeliverable, invalid address, suspected spam etc).

Read the full article 'Who reads my newsletter?'

Lighter Side

On a beautiful summer's day, two English tourists were driving through Wales.

At Llanfairpwllgwyngyllgo gerychwyrndrobwyllllanty siliogogoch they stopped for lunch, and one of the tourists asked the waitress, 'Before we order, I wonder if you could settle an argument for us. Can you pronounce where we are, very, very, very slowly?'

The girl leaned over and said, 'Burrr … gurrr … king'!

***********************
Elderly couple in church.

Wife turns to husband and says "I've just done a silent fart, what should I do?"

Husband says "put new batteries in your hearing aid!"

If you’ve found this newsletter useful, think how your clients might appreciate one from you. Clarihon can help with the design, writing and distribution.

Contact us now to start turning your contacts into prospects, prospects into customers, and good customers into great ones!

If you’ve enjoyed this newsletter though aren’t signed up to receive it regularly, you can sign up via our web site.

www.clarihon.co.uk · (01579) 342360 / 0845 345 4794 · nigel.day@clarihon.co.uk

This email was sent to , [email address suppressed].

Preferences | Unsubscribe | Forward | Web version