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- Issue: 15 - June 2009
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Dear Reader
Welcome to our newsletter.
There are a few small shoots of recovery in the economy and we can but hope that the worst is behind us.
As we've mentioned before it is a good idea to stay focused on marketing during a downturn and in this issue we're looking at email marketing and specifically a few tips on getting your newsletter read.
Email marketing is one way to stay in touch with existing and potential clients and one that certainly works well for us.
If there are any web-related topics or questions you would like to see featured in future editions, please contact us.
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Tech 'No Babble' - Business Thoughts
When times are tight and competition is at its fiercest, that’s the time when marketing is at its most valuable. Getting your name known and your message across is even more important. There are lots of low or even zero cost ways of doing this.
Read the full article here ----->
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Hints & Tips
 What’s in it for me? This is the question that the majority of users want answered when they open a newsletter. As we are all well aware there is a lot of competition when it comes to a reader’s inbox and you want to make sure that your newsletter gets read.
Read the full article here ----->
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Our Services
Web sites - clean, attractive, easy to use web sites that rank well with
Search Engines.
Search Engine Optimisation - getting existing web sites ranked better
on Google etc.
Web addresses/Domain names - Your own business or personal web address.
E-mail - your own business or personal e-mail addresses.
Web site hosting - lots of web space and plenty of features in our cheap
web hosting packages.
Newsletters - like this one, designed for you and sent to your clients
and prospects.
To see how we can help you get more from the Internet, see our web site
at www.clarihon.co.uk.
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A new Waitrose supermarket has just opened in Tunbridge Wells. It has an automatic water mister to keep the produce fresh. Just before it goes on, you hear the sound of distant thunder and the smell of fresh rain.
When you pass the fresh milk stand, you hear cows mooing and you experience the scent of fresh cut hay.
In the meat department there is the aroma of charcoal grilled steaks and sausages.
In the alcohol department, the clean, crisp smell of hops of the freshly brewed bitter.
When you approach the egg section, you hear hens cluck and cackle, and the air is filled with the pleasing aroma of bacon and eggs frying.
The bread department features the tantalizing smell of fresh-baked bread and biscuits.
I don't buy toilet paper there any more.
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Good design and layout are essential to encourage your readers to read more; equally best use of graphics and templates will maximise your chances.
To distribute email newsletters professionally and effectively - and have the best chance of them arriving in a recipient's inbox - then don’t use your normal e-mail client to send them. It is far better to use one of the various electronic newsletter companies that exist.